Deejay Zumjay inks VPAL Music deal – Jamaica Observer

Deejay Zumjay locks in VPAL Music partnership, solidifying independent catalog strategy

Rising deejay Zumjay has inked a deal with VPAL Music, the independent distribution and rights management powerhouse that’s become essential infrastructure for Caribbean artists. The partnership positions the selector to amplify his catalog reach while maintaining creative autonomy—a critical move in today’s landscape where independent artists hold serious leverage.

VPAL’s backing signals confidence in Zumjay’s trajectory. With the Kingston-based label handling distribution, licensing, and publishing across global platforms, the deejay can focus on what matters: building momentum in dancehall and the broader reggae ecosystem. This type of move reflects how the new generation of artists are structuring their business plays—staying independent while leveraging institutional support.